David Jaber, corporate GHG emissions consultant and author of “Climate Positive Business,” joins Kim Allchurch Flick, social enterprise and impact business expert for the “Mighty Measure Podcast: Stories and strategies of meaningful impacts in business and beyond.” Learn about the evolving landscape of carbon emission standards and advancement of corporate decarbonization.
Jaber describes his path from chemical to environmental engineering, moving from pollution cleanup to preventing pollution through sustainability and then founding Climate Positive Consulting.
He outlines decarbonization strategy as measuring emissions, setting meaningful reduction targets, and creating plans to achieve them, emphasizing science-based targets rooted in the 2015 Paris Climate Agreement and typically aimed at 2030.
Challenges include meeting ambitious targets while businesses pursue growth, and how target structures can lock in suboptimal behavior. They discuss drivers such as customer pressure and ESG investors, the new B Corp standards’ approach for smaller versus larger companies, optimism from shifting mindsets, examples like Microsoft’s carbon removal spending, and place-based reciprocity with nature.
Timestamps
- 00:00 Welcome and Guest Intro
- 01:03 David’s Sustainability Journey
- 05:15 Why Business Can Move Fast
- 07:39 Decarbonization Strategy Basics
- 08:48 Science Based Targets Explained
- 10:06 Challenges and Better Incentives
- 13:29 What Drives Company Action
- 15:42 Consumer Optimism and Innovation
- 19:59 B Corp Standards and Carbon
- 24:45 Mindsets and Holistic Returns
- 26:51 Costa Rica Regeneration Story
- 30:42 Place Based Reciprocity
- 34:04 Measuring What Matters
- 35:42 How to Connect and Closing




